What makes Nock Tequila special?

It is a tequila that preserves the authentic traditional process of making tequila with a special selection of the best agaves from the valleys and highlands of Jalisco that allows you to have a wide aromatic range with the terroir of both areas; with slow cooking in autoclaves, natural organic fermentation and a traditional double distillation process.

How do you work with your team to guarantee quality processes?

Technical specifications are established that are reviewed punctually during the process for compliance; that allow us to guarantee not only the quality of the product but also the development of the organoleptic parameters that are sought for the profile.

Nock has become a tequila without additives and wants to offer quality tequila at a price that can be enjoyed by most people.

Was it difficult to make this decision at the distillery?

No; Auténtica Tequilera is characterized by maintaining products that preserve the traditional purity of the tequila making process and Nock transmits that essence with the aromatic range in the glass that naturally highlights each of the processes that led to its production.

How did you become a master distiller?

I have been in the industry for almost 16 years and at first I started in the quality area and I was able to learn technical factors that made me understand what it means to comply with specifications that were expressed in quality. Then I began to get involved with each of the tequila making processes not only from the technical point of view (that is, what the books say) but from the people involved who with their experience lived their expertise every day (empirical knowledge) and finally meeting great tequila masters who transmitted to me that passion and respect for the tequila making process.

What do you love about being a master distiller?

The passionate art and science of distillation. My dedication to perfecting traditional techniques and exploring new innovations that allow not only to streamline processes but to understand the generation of aromas that have allowed me to lead exciting projects and create high-quality distillates.

What trends do you see in distillation?

There are two branches that are gaining a lot of strength today:

• Greater number of distillations seeking smoothness but sacrificing aromas.
• Purity: products packaged at high grade or high proof, that is, straight from the still.

What concerns do you have about the industry?

From my personal point of view, there are several worrying factors:

• Tequilas with artificial aromas that are not typical of the production processes.
• Famous people or influencers who, with their image, support products that are outside the range of tequilas with processes that represent tradition.
• Lack of education about the true process of making tequila.

What would you like to be doing in 5 years?

Having my own educational workshop for developing profiles and knowledge of the tequila making process; I mean creating a new generation of master tequileros who understand the why of the processes and how all the factors are involved in the generation of aromatic ranges for the final design of a profile.

Describe a perfect moment and the people with whom you would share a glass of NOCK.

An intimate coexistence between friends where the versatility of thoughts, ideologies, tastes, etc. is united by smiles and laughter while enjoying a glass of tequila.

How do you live a life that you want to remember every day?

Doing what I like, making tequila is not a job for me. It is a passion and I enjoy it to the fullest.

‍